Internet Marketing has drastically evolved over the past 10-12 years. It had started with every company jumping into the digital pool enthusiastically finding the latest and the best techniques and SEO solutions.

5 Tips For Building A Good SEO Strategy


Internet Marketing has drastically evolved over the past 10-12 years. It had started with every company jumping into the digital pool enthusiastically finding the latest and the best techniques and SEO solutions.

lightwsd technologies, good seo strategy, digital marketing services

The objective of the entire thing still remaining as to get one’s business amongst the top of Google’s organic search rankings by any means possible. During those time, Google’s algorithms were still developing, which gave way to new digital marketing companies to invent creative ways for serving their customers.

If you ask me the first step to begin with the SEO, I will suggest you to first know in depth about the past of SEO. There are number of digital marketing firms that appreciate the easy and short SEO outcomes which placed them at the top of the world’s most relevant search engines very soon. However, these algorithm process was improved by Google later on, which brought down all of these companies. These companies slowly lost and were punished by google for abusing their systems. These businesses this way could also realise that their presence on the web lacked real content massively and genuine links that point back to their website.

The victims of these bad SEO practices found themselves struggling to recover from the loss. Though, nowadays, SEO is thriving and have developed over the period. In today’s era, dynamic website development, goodwill management, content flow are the most important and key solutions to optimise a company’s presence on search engines.

Tweak your SEO

It is very important to have a good reputation. Having a good online reputation is highly indispensable asset for a business. Online reviews are the best indication of a company’s goodwill, and they are not a remarkable ranking factor for local businesses. This is one of the reason that highly rated businesses overtake businesses

One of the most important marketing strategies that can help online retailers to establish their online business is Search Engine Optimization (SEO), the process by which you can build your website to the algorithms which search engines use to rank websites based on the “signals” that the site emits. As the web evolves, search engine algorithms continue to change as well. So, online retailers need to evolve their engines and need to keep up-to-date with the best practices for claiming the best possible rankings for the relevant keywords.

We have created a list of the top 5 components of SEO that can help you well establish your business and help your website to rank well in top search engines:


Keyword Research is the first and foremost step to a successful SEO strategy. The Successful people with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords that can be used to drive traffic to their website. You can use Google AdWords Keyword Tool, for checking potential keywords that can help you get the targeted audience to your website.

You must try using long-tail keywords, they are less likely to be in competition with you and will help you rank easy. The longer the keyword the less competition you will have for that phrase in the engines.


Are you aware that your SEO begins and end with the quality Content writing? Indeed, Content is a true winner. It is so important in the present era, that without a solid content strategy, Search Engine Optimization agencies does not implement your optimization strategy.If you are really looking for a rank keywords and positive user experience, than quality content is the best way. It will not only help educating your consumers but will also boost up your sales. Implement the words properly, and the first time visitors will become the repeat visitors.


Meta Tags play an integral part in SEO. If you type any keyword into a search engine, you will see how that particular keyword is reflected in the title of that particular page. What google does is, it looks at your page title as a signal of relevance for that keyword like the same way for the description of your page.


If content is the king, then backlinks is a queen as it is a very crucial part of the Seo. Remember, it’s not about which site has the most links, but who has the most quality links pointing back to their website.The number of backlinks a website have is a good indicator of its popularity. Creating backlinks is equivalent to create more traffic, even the google give more importance to the pages that has number of quality backlinks. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.


Responsive website design also plays a major role. For a better user experience, it is vital for the user to understand the fact that if the website does not function well, users will quickly leave the website to locate to a search result that does. This is known as bounce rate.  The worst part about this is that Google analyzes this user behavior and records it. Websites that have the highest amount of bounce rates lose their rankings and are to be kicked off of the first page of Google. If you are an owner of a small business, you must request your clients to request a feedback immediately. You must act immediately and remedy the situation.

The Important Takeaway

SEO is a necessary process to perform on your website today and is the best way to safeguard your company against the constant flux of the best SEO practices.In addition to optimizing these six areas of your site, analyze your competitors and see what they are doing in terms of on-page optimization, off-page optimization. While you may be doing a lot of the same things they are, it’s incredibly important to think outside the box to get a leg up over the competition.

I truly hope this post helps you to enhance your rankings and generate more business from organic search. Or you can connect with our Digital Marketing team to tell us your requirement and we will craft a digital marketing strategy for you. Contact us at

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