As a business owner, you get to see both the sides of the world.You browse the web both as a user and as a creator. Some features annoy the users more than others and in the marketing world, some of these annoying website features are still encouraged when they should be blacklisted.
What are the UX Techniques that your website visitors hate the most?
1. Randomly Appearing Popups
Most of us probably know this feeling, you open a new website and approximately after microseconds a huge overlay asks you to subscribe. In most cases, all you do is start looking for the little x you need to click in order to close the ad and get to the content behind it as quickly as you can. At the present era, popup ads are the most hated web experience. Even when you’re in the middle of reading something, you might be confronted by a popup blocking your way.
Wouldn’t it be great, if they put some time into making sure that popups should only show to the ones who need it most or give users an offer they’ll be excited about?
2. Infinite Scrolling
Sometimes, infinite scrolling means you can never get the information you want. Forcing to constantly open links in a new tab instead of being able to use the back button can be a most frustrating thing ever. Information and features become useless to your visitors as the endless scrolling renders the footer useless, but it still has to be loaded. It’s like a road trip that has no destination and never ends
It can make an incredibly smooth experience if infinite scrolling implemented well. Using a ‘load more’ button if you have a footer or keeping the navigation bar visible will make good infinite scrolling and this will help to establish perfect user experience.
3. Push Notifications
If you were asked to recall the latest push notification you received, could you? Me neither. The number of notifications we receive on a daily basis from various apps has gone up ridiculously. Unwanted notifications tend to distract and annoy the user. The complication is that they aren’t always implemented the right way.
If done right, it can be a useful tool in the mobile application developer’s bag of tricks. Quite simply, these notification is a way for a mobile application to send an alert or message to a device even when the application is not in use.It can be a great way for sending notifications about timely events.
4. Social Integration
Sharing has become an integral part of our lives. What people find most irritating varies from oversharing information, recycling of content too much, or being sarcastic.Sharing on social media should be an organic experience, not a forced one. You invest time and effort creating specific pieces of content for your followers only to push it with eager social buttons.
You must give the customers what they are looking for. Following proper online etiquette is must to gain followers and convert leads. This online habit can cause to quickly loosing of the followers.
5. Page Preloaders
Some pages just take forever to load. You click on a page, you get all excited for the information you’re about to discover, and your reward is a little spinning wheel. Page preloaders lead to low conversion rate and frustrated visitors.Even a delay of a few seconds is enough to make your user give up and exit your website. So instead of investing in those fancy preloaders it’s better to focus on optimizing your content to make your website less sluggish.
If you want visitors to love your website,you have to pay importance on the site’s loading performance. Factors such as videos, code, images size, etc can affect the loading time and should be monitored. Constant checks should be made to resolve the issue
6. Mega Menus
Mega menus seem to be very popular on the web but they aren’t actually a good idea. Click on one item and you’re presented with a plethora of options that usually takes 30 – 40 seconds to get through everything. Many designers believe that when their menus open on hover, they’re faster and easier to use. It might seem this way at first, but when you look deeper you’ll notice that the opposite is true
Designers need to know the harm they’re doing to users when it comes upto mega menus. I feel that mega menus should be avoided and only be used if absolutely necessary. Designers should believe that there is always a better way.
7. Complicated Captchas
I think everyone of you have come across CAPTCHA , that small box that contains a distorted word that you have to type correctly. What really bugs me about this approach is that what makes you think that I am not a human. However, they are best at killing conversion rates. These are the complete roadblock to people.
Imagine that you’ve spent what felt like an eternity filling out a form and finally you get to the end of it and find this question.
“Prove you’re not a robot. Click on the stores in the image below”
I know how it feels.
Instead of protecting you from spam, these captchas protect you from the visitors you would like to welcome to your site. It is highly important to consider the impact of the tool before implementing it.Why do it require for users to prove that they are not spambots? The best approach would be to narrow down the options and conduct user tests to select a better way.
While creating a website there are certain features with which you go wrong or forget to include altogether in general. Mistakes, like not making the website mobile friendly or not including social buttons can actually drive users nuts. People start hating your website and label it bad.
While designing your website, keep your visitor’s ability to keep an overview in mind, be sure to make hierarchies clear and the website’s structure plausible, don’t add unnecessary sharing buttons, and of course, don’t forget to offer a responsive design. Reference related articles in the text itself and use hyperlinks instead of aggressively pushing a related article in the middle of another article.
I hope the above mistakes to be always kept in mind while designing the website. Next time avoid this faux pas and rocket your conversion rate to success.